How I use it
TikTok rewards native creative and punishes repurposed TV cuts. Targeting is deliberately loose; the algorithm finds the audience if the first two seconds earn attention. Budget goes into creative volume and iteration speed rather than audience engineering.
Measurement
TikTok Pixel and Events API, plus post-purchase survey or geo lift for real contribution.
Watch out for
Creative fatigue is measured in days — plan for continuous production, not a single hero asset.
Primary intent
Demand creation through creative reach
Targeting
- Broad delivery with creative signals
- Interest and behaviour categories
- Custom audiences and lookalikes
- Spark Ads on organic posts
Best for
- Consumer brands
- Younger audiences
- Creative-led launches
- Awareness at low CPM
Use cases
Let's Connect
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