Curriculum Vitae
Digital media and marketing technology leader with 12+ years turning campaigns, tracking and data into decisions. I plan and run multi-channel advertising, build the measurement layer beneath it, and apply analytics and AI so that spend, insight and technology point in the same direction.
Kutullo Jacob Bosega
Johannesburg, South Africa · Advertising Operations Manager, Adclick Africa · Est. 2014
Direct line: admin@jackybosega.com — personal number and references shared privately on request.
01 — Disciplines
12+ years
Planning, buying and optimising high-performance campaigns across search, social, programmatic and emerging channels — with budget allocation, client strategy and performance reporting end to end.
8+ years
Designing conversion tracking frameworks, tagging strategies, attribution models and reporting layers so numbers can be trusted before they are interpreted.
5+ years
Applying analytics, audience intelligence, automation and AI to compress reporting cycles and surface the decisions hiding inside the data.
Foundation
A technical base laid before marketing: PC engineering, networking and electrical engineering — still active today in home lab, containers and self-hosted systems.
02 — Experience
Filter the record by era or discipline, or isolate the key achievements — the moments that changed how the work was done, not just where.
13 milestones · 6 key
2023 — Present
Data & AIKey achievementAdclick Africa
Introduced automation and AI-assisted reporting that compressed reporting cycles from days to hours and surfaced optimisation calls earlier in the flight.
2021 — Present
Data & AIAdclick Africa
Built a shared dashboarding and audience-intelligence layer so campaign, tracking and business data could be read side by side instead of channel by channel.
2020 — Present
Tracking & MeasurementKey achievementAdclick Africa
Rebuilt the measurement stack on GA4, Tag Manager, Meta Events Manager and Campaign Manager 360, with consistent attribution across every client account.
2017 — Present
Media & CampaignsKey achievementAdclick Africa
Took ownership of advertising operations across telecoms, healthcare and financial services — strategy, delivery, measurement and team mentorship.
2017
EngineeringIndependent
Stood up a personal lab — Linux, Docker, networking and segmentation — that still doubles as the sandbox for everything tested before it reaches a client.
2016 — 2017
Media & CampaignsAdclick Africa
Extended campaign delivery beyond search and social into programmatic and native buying via Adform and Voluum, with budget strategy across the mix.
2015 — 2017
Tracking & MeasurementKey achievementAdclick Africa
Standardised tagging and conversion tracking across accounts so results were finally comparable, and reporting stopped being an act of interpretation.
2015
Media & CampaignsRed & Yellow Creative School of Business
Formalised the marketing side of the craft after two years of running live campaigns.
2014 — 2017
Media & CampaignsAdclick Africa
Planned, launched and optimised performance campaigns end to end against ROI and lead-quality targets.
2014
Media & CampaignsKey achievementAdclick Africa
Entry into digital advertising: setup, trafficking, QA and daily pacing — learning the platforms from the inside out.
2014
EngineeringGermiston College
Front-end and web fundamentals that still shape how landing pages and tracking are built today.
2012 — 2013
EngineeringKey achievementPC Training & Business College · Pinnacle
Hardware, operating systems and networking — the technical base laid before any marketing work began.
2010 — 2011
EngineeringDam Technical College
Systems thinking from first principles: circuits, constraints and the habit of tracing a fault to its cause.
03 — Education
The order matters: electrical engineering and computer hardware came before digital marketing. That is why the strategy work always ends up wired to a system.
2015
Diploma in Digital Marketing
Red & Yellow Creative School of Business · Cape Town
2014
Diploma of Higher Education — Web Design
Germiston College · Johannesburg
2013
Diploma of Higher Education — PC Engineering
PC Training & Business College (now Richfield) · Johannesburg
2012
Certificate — A+ Computing
Pinnacle Business College · Johannesburg
2011
Diploma of Higher Education — Electrical Engineering
Dam Technical College · Johannesburg
2010
Certificate — Electrical Engineering
Dam Technical College · Johannesburg
04 — Certifications
Advertising platforms
Data, programmatic & automation
Technical
Languages
What this CV answers
Twelve-plus years of digital media and marketing technology: multi-channel campaign strategy and buying, the tracking and measurement layer beneath it, marketing analytics and AI, and the engineering foundation the whole thing was built on.
Advertising Operations Manager at Adclick Africa in Johannesburg since 2017, owning strategy, delivery, measurement and reporting technology across a multi-industry client portfolio.
Google Ads, Meta, LinkedIn Ads and programmatic buying; GA4, Google Tag Manager, Meta Events Manager, Campaign Manager 360, Adform and Voluum for measurement; plus SQL, automation, Linux, Docker and networking on the technical side.
A Diploma in Digital Marketing (Red & Yellow) alongside web design, PC engineering, A+ computing and electrical engineering qualifications, plus certifications from Google, Microsoft Advertising, LinkedIn, X Ads, Adform, Voluum and HubSpot.
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The direct email is published. Referee names and numbers are not — use the “References on request” button at the top of the page to send a private request, and the right contacts are shared one to one, with their permission.
Next
Client and academic references, detailed campaign results and my direct number are shared privately rather than published — privacy by default applies to my contacts too.
