Marketing & Strategy
Where growth is planned before it is measured.
- Digital Marketing Strategy
- Media Planning
- Performance Marketing
- Campaign Management
- Audience Strategy
- Digital Media
- Growth Strategy
Expertise
What I Work With
Six connected disciplines. Each one informs the others — strategy without measurement drifts, and measurement without systems does not scale.
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Showing 6 of 6 disciplines
Marketing Intelligence
Reporting that answers questions instead of listing numbers.
- Campaign Analysis
- Performance Reporting
- Marketing Analytics
- Data Interpretation
- Measurement
- Insights
- Dashboard Development
Data & Analytics
Structuring, querying and visualising the signal.
- Data Analysis
- SQL
- MySQL
- Power BI
- Dashboards
- Data Visualisation
- API Integrations
AI & Automation
Designing workflows that think and repeat themselves.
- Artificial Intelligence
- AI Tools
- Automation
- Workflow Design
- API Connections
- Intelligent Systems
- Process Optimisation
Digital Infrastructure
Owning the stack the systems actually run on.
- Linux
- Docker
- VPS
- Self-Hosting
- Databases
- Web Systems
- Digital Infrastructure
Networking & Security
Learning how systems connect — and how they fail.
- Networking
- Network Architecture
- Cybersecurity Fundamentals
- Ethical Penetration Testing
- Security Labs
- Vulnerability Research
Ethical practice statement
All cybersecurity and penetration-testing activity is performed in authorised, ethical and controlled lab environments, on systems I own or have explicit written permission to test.
Stack
Tools I Work With & Explore
Meta Ads
Google Ads
LinkedIn
TikTok
Programmatic Platforms
Analytics
Need one of these disciplines applied?
Most useful problems sit between two of them. That's usually where I'm most useful too.