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Social

LinkedIn Ads

The cleanest professional targeting available, at a premium price.

Official ad manager

How I use it

Nothing else targets company, seniority and job function as accurately. The cost per click is the highest of any channel here, so LinkedIn only makes sense when the deal value carries it and the offer is worth a professional's attention. Lead-gen forms convert well; the follow-up process matters more than the ad.

Measurement

Insight Tag plus CRM-side attribution; measured on pipeline and closed revenue, not form fills.

Watch out for

Highest CPMs of any channel — only viable where deal value and close rates justify it.

Primary intent

B2B pipeline and account-based reach

Targeting

  • Job title, function and seniority
  • Company, industry and company size
  • Matched audiences and account lists
  • Skills, groups and education

Best for

  • B2B lead generation
  • Recruitment
  • High-value services
  • Account-based marketing

Use cases

B2BProfessionalConsiderationLead generation

Other social platforms

All marketing tools

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Interested in marketing intelligence, data, automation or an interesting technology project? Let's start a conversation.

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