Expertise

What I Work With

Six connected disciplines. Each one informs the others — strategy without measurement drifts, and measurement without systems does not scale.

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Showing 2 of 6 disciplines — filtered by Marketing

Marketing & Strategy

Where growth is planned before it is measured.

Digital Marketing Strategy
Media Planning
Performance Marketing
Campaign Management
Audience Strategy
Digital Media
Growth Strategy

Marketing

Marketing Intelligence

Reporting that answers questions instead of listing numbers.

Campaign Analysis
Performance Reporting
Marketing Analytics
Data Interpretation
Measurement
Insights
Dashboard Development

How they connect

One loop, six entry points

Strategy sets the question. Media plans, audience thinking and growth targets decide what is worth measuring in the first place — without that, dashboards just grow.

Data answers it. Tracking design, modelling and marketing intelligence turn campaign exhaust into a decision someone can actually defend in a meeting.

Technology makes it repeatable. Automation, pipelines and infrastructure take the answer and run it weekly without a person copying numbers between tabs.

Filter by a tag above to see which disciplines share a thread — most of my work sits where two of them overlap rather than inside any single column.

Ethical practice statement

All cybersecurity and penetration-testing activity is performed in authorised, ethical and controlled lab environments, on systems I own or have explicit written permission to test.

Stack

Tools I Work With & Explore

Meta Ads

Google Ads

TikTok

Reddit Ads

X Ads

Amazon Ads

Microsoft Ads

Programmatic Platforms

Analytics

Need one of these disciplines applied?

Most useful problems sit between two of them. That's usually where I'm most useful too.

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