AI & Automation
Designing workflows that think and repeat themselves.
- Artificial Intelligence
- AI Tools
- Automation
- Workflow Design
- API Connections
- Intelligent Systems
- Process Optimisation
Expertise
What I Work With
Six connected disciplines. Each one informs the others — strategy without measurement drifts, and measurement without systems does not scale.
Filter
Showing 1 of 6 disciplines — filtered by Automation
How they connect
One loop, six entry points
Strategy sets the question. Media plans, audience thinking and growth targets decide what is worth measuring in the first place — without that, dashboards just grow.
Data answers it. Tracking design, modelling and marketing intelligence turn campaign exhaust into a decision someone can actually defend in a meeting.
Technology makes it repeatable. Automation, pipelines and infrastructure take the answer and run it weekly without a person copying numbers between tabs.
Filter by a tag above to see which disciplines share a thread — most of my work sits where two of them overlap rather than inside any single column.
Ethical practice statement
All cybersecurity and penetration-testing activity is performed in authorised, ethical and controlled lab environments, on systems I own or have explicit written permission to test.
Stack
Tools I Work With & Explore
Meta Ads
Google Ads
LinkedIn
TikTok
Reddit Ads
X Ads
Amazon Ads
Microsoft Ads
Programmatic Platforms
Analytics
Need one of these disciplines applied?
Most useful problems sit between two of them. That's usually where I'm most useful too.