Technology
Why Every Marketer Should Understand How Technology Works
You do not need to be an engineer. You do need to know what is possible, what is expensive and what is fragile.
· 1 min read · Updated
Marketing decisions increasingly depend on technical constraints that never appear in the brief.
Understanding those constraints is the difference between an ambitious plan and an achievable one.
Technical literacy is not a specialism. It is a prerequisite for good judgement.
Three questions worth being able to answer
You do not need depth in all of these. You need enough to avoid expensive assumptions.
- Where does this data come from, and how often can it actually refresh?
- What breaks if this integration goes down for a day?
- Is this effort a one-off cost or a permanent maintenance commitment?
Fragility is invisible until it isn't
Spreadsheet-driven processes and undocumented automations work perfectly until the person who built them is on leave. Technical literacy makes that risk visible early.
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